Privacy Policy

Last updated: 24 September 2026

Mindless Merch is operated by Mindless Customs Pty Ltd ("Mindless Merch", "we", "us" or "our").

Mindless Merch operates this store and website, including all related information, content, features, tools, products and services, to provide our customers with an online shopping experience (the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit or use our website, purchase products, create an account, communicate with us or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing or disclosure of personal information, this Privacy Policy will apply to those matters.

Please read this Privacy Policy carefully.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with Mindless Merch, the Services you use, where you are located and applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, email address, telephone number, billing address and shipping address.

• Payment and transaction information, including payment method, payment confirmation, transaction details and information necessary to process your payment. Payment information may be processed by Shopify and our applicable payment providers.

• Account information, including account details, username, password, preferences and settings where these features are available.

• Shopping information, including products you view, add to your cart or wishlist, purchase, return, exchange or cancel, as well as information about previous transactions.

• Custom order information, including artwork, photographs, logos, names, text, instructions or other content that you choose to provide to us for custom or personalised products.

• Communications with us, including information you provide when contacting us about an order, requesting customer support, making an enquiry or otherwise communicating with us.

• Device and technical information, including information about your device, browser, network connection, IP address and other online identifiers.

• Usage information, including information about how and when you access, browse, navigate or otherwise interact with our website and Services.

• Marketing preferences, including your preferences regarding promotional emails and other marketing communications.

How We Collect Personal Information

We may collect personal information:

• Directly from you, including when you make a purchase, create an account, submit a custom order, contact us, subscribe to marketing or otherwise provide information to us.

• Automatically, when you access or use our website, including through cookies and similar technologies.

• From Shopify and our service providers, where they provide technology or services necessary to operate our store.

• From business, advertising and marketing partners, where permitted by applicable law.

• From other third parties, where permitted or required by law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and Improving Our Services

We use personal information to operate Mindless Merch and provide our Services, including to:

• process payments and orders;

• manufacture or arrange custom and personalised products;

• fulfil and ship orders;

• provide order confirmations and shipping updates;

• process returns, exchanges and refunds;

• maintain customer accounts;

• remember preferences;

• provide customer support;

• respond to enquiries;

• maintain records of transactions;

• improve our website, products and customer experience; and

• recommend products or services that may be relevant to you.

Marketing and Advertising

Where permitted by law, we may use personal information to provide marketing and promotional communications, including email marketing and online advertising.

We may also use information about your interactions with our website, such as products you have viewed, purchased or added to your cart, to provide more relevant advertising.

You may unsubscribe from promotional emails at any time by using the unsubscribe option contained in those communications.

Security and Fraud Prevention

We may use personal information to:

• protect our customers and business;

• authenticate accounts;

• provide secure payments;

• identify and prevent fraudulent transactions;

• investigate suspected fraudulent, unlawful or malicious activity; and

• protect the security and integrity of our website and Services.

If you create an account with us, you are responsible for keeping your login credentials secure and should not share your password or account access information with another person.

Communicating With You

We may use your information to communicate with you about your orders, account, returns, custom products, customer service enquiries and other matters relating to our Services.

Legal and Business Purposes

We may use or disclose personal information where reasonably necessary to comply with applicable laws and legal processes, respond to lawful requests from government authorities, resolve disputes, enforce our terms and policies, establish or defend legal claims, or protect our legal rights.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide our Services, including:

• to Shopify, which provides the ecommerce platform used to operate our online store;

• to payment processors and financial service providers involved in processing transactions;

• to shipping, courier, postal, fulfilment and logistics providers;

• to IT, website hosting, cloud storage, analytics and security providers;

• to customer support and other service providers acting on our behalf;

• to marketing and advertising service providers where applicable;

• where you direct or consent to us providing information to another party;

• to professional advisers where reasonably necessary;

• in connection with a proposed or completed sale, merger, restructure or transfer of our business or assets; and

• where disclosure is required or authorised by applicable law.

Third-party providers may process information in accordance with their own privacy policies and legal obligations.

Shopify

Our online store is hosted and powered by Shopify.

Shopify collects and processes personal information about your access to and use of our store in order to provide its services to us and to provide and improve certain services and shopping experiences.

Information submitted through our store may be transmitted to Shopify and other service providers, including providers located outside Australia.

Shopify may also process information collected through your interactions with our store and other Shopify merchants when providing certain Shopify services and features.

For more information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Cookies and Similar Technologies

Our website and the services used to operate it may use cookies, pixels and similar technologies.

These technologies may be used to:

• operate essential website functions;

• remember your preferences;

• maintain your shopping cart;

• understand how visitors use our website;

• measure website and advertising performance;

• improve our Services; and

• provide relevant marketing or advertising where permitted.

Depending on your location, you may be provided with additional options for controlling cookies and certain uses of your information.

Targeted Advertising and Data-Sharing Choices

Depending on where you live and the privacy laws applicable to you, you may have rights relating to certain uses or disclosures of personal information for targeted advertising.

Where applicable, you can exercise available choices through the privacy controls provided on our website and through Shopify.

If your browser sends a legally recognised privacy preference signal, such as Global Privacy Control, it may be processed in accordance with applicable law and our store's configured privacy settings.

Custom Artwork and Customer-Supplied Content

If you purchase a custom or personalised product, we may collect photographs, artwork, logos, names, text, graphics or other materials that you provide to us.

We use this information for purposes reasonably necessary to review, prepare, manufacture, print, fulfil and provide your custom order, communicate with you about the order and maintain appropriate business and transaction records.

Please avoid providing personal or sensitive information within custom artwork unless it is necessary for the product you are requesting.

Third-Party Websites and Links

Our Services may contain links to websites, social media platforms or other online services operated by third parties.

If you follow a link to a third-party service, that service's own privacy policy and terms will apply.

We are not responsible for the privacy, security, accuracy or practices of third-party websites or services that are not operated or controlled by us.

Children's Privacy

Our Services are not intended specifically for children, and we do not knowingly seek to collect personal information directly from children who are not legally able to provide the relevant consent in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us inappropriately, please contact us at support@mindlessmerchstore.com.

Security of Your Information

We take reasonable steps appropriate to our business to protect personal information in our possession or control.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive or confidential information to us using unsecured communication methods.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• provide our Services;

• complete and maintain records of transactions;

• administer customer accounts;

• comply with legal, accounting and taxation obligations;

• resolve disputes; and

• enforce our agreements and policies.

When personal information is no longer reasonably required, we may delete, destroy or de-identify it as appropriate and subject to applicable legal requirements.

Your Privacy Rights and Choices

Depending on where you live and the laws applicable to you, you may have rights relating to your personal information.

These may include the right to:

• request access to personal information held about you;

• request correction of inaccurate or incomplete personal information;

• request deletion of certain personal information where applicable;

• object to or restrict certain processing;

• request a copy of certain information;

• withdraw consent where processing is based on consent; and

• opt out of certain targeted advertising or data-sharing activities where applicable.

These rights are not absolute and may be subject to exceptions under applicable law.

To make a privacy request concerning information held by Mindless Merch, please contact us at support@mindlessmerchstore.com.

We may need to verify your identity before completing certain requests.

Marketing Communications

If you have chosen to receive promotional emails from us, you can unsubscribe at any time by selecting the unsubscribe option contained in our marketing emails.

Unsubscribing from promotional communications does not prevent us from sending transactional or service communications relating to orders, payments, shipping, returns, your account or other purchases you have made.

International Customers

If you access our Services from outside Australia, your personal information may be transferred to, stored in or processed in Australia and other countries in which Shopify and our service providers operate.

Different countries may have different privacy and data protection laws.

Where required by applicable law, appropriate mechanisms will be used in relation to international transfers of personal information.

European Economic Area and United Kingdom

If you reside in the European Economic Area or United Kingdom, applicable law may provide additional rights concerning your personal information, including rights relating to access, correction, deletion, portability, objection, restriction of processing and withdrawal of consent.

Where required, international transfers of personal information will be handled using an applicable lawful transfer mechanism.

Australian Privacy

Mindless Merch is operated in Australia by Mindless Customs Pty Ltd.

Where the Privacy Act 1988 (Cth) and Australian Privacy Principles apply to us, we will handle personal information in accordance with those requirements.

You may contact us if you would like to request access to, or correction of, personal information that we hold about you or if you have a question or complaint concerning the way we handle your personal information.

Complaints

If you have a complaint about the way we have handled your personal information, please contact us using the details below.

We will review your complaint and respond as appropriate.

Depending on where you live and the laws applicable to you, you may also have the right to make a complaint to an applicable privacy or data protection regulator.

In Australia, information about privacy rights and complaints is available from the Office of the Australian Information Commissioner (OAIC).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, Services, technology, legal requirements or privacy practices.

When we make changes, we will publish the revised Privacy Policy on our website and update the "Last updated" date above.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices or personal information that we hold about you, please contact:

Mindless Merch
Operated by Mindless Customs Pty Ltd
Email: support@mindlessmerchstore.com